EDI Can Make You Feel Good and Improve Your Business

When we started developing the technology for exchanging EDI messages many moons ago, we obviously wanted to develop a software solution that would provide a service businesses would want to purchase, because without that we do not have a business ourselves. But we were also determined to ensure that the product and service were such that our customers would be able to see a return on their investment, unlike a lot of software that promises great ROI, but provides non.

We determined that the way to do that was to reduce any technical input from our customers to a minimum (reduce their costs of set-up), integrate messages to our customer's ERP systems when practical (some systems just could not cope with an electronic remittance for example) and to eliminate the need for them to change their systems to cope with our integration standard (You would be amazed how many times we have heard that from other people).

People keep buying the software and people keep renewing their licence so one could assume that we are continuing to get it right. But a better test in when customers actually talk to us and recently, as part of our program to achieve ISO 9000:2000 accreditation, we have be performing customer feedback surveys.

It's great when customers tell us what they would like from us next, as it means we do not have to keep coming up with all the new ideas. But in following up on the feedback, and expanding beyond the normal survey type questions, it was even better to find customers saying things like EDI has helped us achieve strategic alliances or we don't even notice the EDI is there it just works or we have dramatically increased the amount of e-trading we conduct. It makes you feel good when you can help someone else achieve success.

We aimed to provide the best SaaS for EDI in the UK and Europe, and the customers will judge us on that, but we also wanted to actually add value to our customers businesses and this also appears to be happening. Electronic message exchange for businesses has always had the potential to drive cost out of business but it was always perceived as a bit too much of a dark art.

Now with the combination of SaaS EDI where the actually mapping is done on the SaaS, not just a Web App you have to use, plus the best levels of customer service this is coming to fruition, and even adding to strategic business alliances.

The future of Electronic Message exchange is SaaS, the old technology of a piece of software deployed on a pc or server on site cannot deliver the flexibility needed for today's EDI.